There are primarily three main types of SEO (Search Engine Optimization):

Additionally, there are some other specialized forms of SEO:

On-Page SEO: On-page SEO specializes with optimizing specific web pages to improve their search engine ranks. It involves a variety of factors, including improving the user experience overall and optimizing text, headings, graphics, and meta tags. Researching keywords and ensuring effective keyword usage across the page’s content are also included in on-page SEO.

Off-Page SEO: All actions taken outside of your website to raise its search engine rankings are referred to as off-page SEO. The most popular off-page SEO strategy is creating solid backlinks from trustworthy websites. Off-page SEO also includes social media marketing, influencer outreach, and online reputation management.

Technical SEO: Technical SEO targets the technical elements and backend of your website. It makes sure that your website is simple for search engine crawlers to explore and search engine friendly. Among the most important technical SEO jobs are enhancing website performance, mobile friendliness, site structure, and making sure that web pages are properly indexed.

Local SEO: For businesses aiming to attract local clients, local SEO is important. It include optimizing your website for local search results, controlling online reviews, and making sure that your listings on directories like Google My  Business

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